Rank Higher On Local Searches
Local Searches are the ones that generally involves the term “near.” This indicate that the customer are looking for products and services in their locality. Which is why, ranking for these terms has become necessary in order to engage with more and more customers.
Considering the current behaviour and preferences of the customers, it can be concluded that more than 75% of the searches are followed by a physical visit. Therefore, losing your ranking might ultimately lead to a loss of genuine customers. While we take different measures to stay at the top results, the following things might affect your ranking:
- Having fake reviews on your GMB profile (as these are easy to detect).
- Your Google Business Profile has not been verified.
- Content or the information in the GMB profile is not up to the mark.
- Incomplete profile or missing contact details.
- The location is not updated on Google Maps.
No customer engagement or response to the People review.